BFI trip notes

Types of audience platforms

Arthouse - Very low budget and focus primarily a lot more on the storyline, narrative and characters. The BFI is an arthouse cinema.
Prestige - A mix of both arthouse and multiplex, that generally has a low budget with a high profile cast
Multiplex - Huge chains of high profile cinemas which play franchises or blockbusters with huge budgets and high profile casts. 

Subgenres

Horror - Made to entertain and please audience, and make them experience adrenaline and extreme emotions.
Heritage - Focus more on a culture and it's background, sometimes very historical.
Franchise - Huge blockbusters with sequels as there is an established narrative which generates a huge income over time.
Social realism - Normally challenge stereotypes and are a bit more dramatic in the sense that are a bit more self critical in terms of culture and society.
Urban fairytale - Romance movies with typical conventions, boy meets girl, etc. An example is Love Actually

Film examples (uses and gratifications)

Kingsman
It would appeal a lot to international audiences due to it's use of violence and general idea of the action appeal. The appeal for British audience is based on the fact that it is similar to the very popular Bond franchise. It also focuses on the class system of Britain and how it challenges the stereotypical perceptions of society.

A royal night out
It would appeal to an international audience as many countries in the world do not have a monarch and so this sense of royalty is seen as very luxurious and appealing in general. It would be especially appealing to a British audience as the focus of the story is based on an untold story of the royal family. This generally invokes a lot of patriotic feelings and focuses on our culture's heritage.

Selfish giant
Through the trailer you were easily able to see the idea of how it was focused on the less deprived population of a society and how it's showing these perspectives of everyday life to a wider audience. This would in turn challenge stereotypes and break down the barriers surrounding the social stereotype. It's also a very dramatic and emotional film which invokes a lot of empathy and makes the audience genuinely feel for the characters.

Woman in black
A horror movie based on a popular British novel. This would be widely appealing as it is set in the genre of a gothic horror, with a very huge influence of British culture within the film, which in turn is appealing to both an international and British audience. This is evident through the use of the Victorian-esque locations, and costumes.

One day
An urban fairytale which has the typical conventions of a romance film. The appeal to a British audience is the fact that the main characters are typically from British backgrounds and cultures and thus the characters are easily relatable for the audience. The urban fairytales also focus heavily on the settings and locations, which in turn invokes the idea of tourism and promotes it thoroughly.